Topic 2 Circular canvas for role-playing

In this exercise, we will use a tool that the design agency, Wiithaa, developed in 2015 as part of a whole methodology for identifying and implementing circular innovation which they called Circulab. Right now, there’s a community of companies and entities that work together following and feeding this method with new experiences and information.

On the next slide you are provided with a visual outline to be filled in with information. This canvas is totally adaptable for any circumstance you may want to prepare a presentation, and can be used as much as needed, for assessing smaller or bigger tasks. Follow the template to develop your analysis on the sustainability of your company or any other particular department or activity but first, read what follows.

We are going to analyse different sections regarding the activity of your plan and you should follow several steps in order to develop the activity:

– Choose the activity of the organization you want to study or take a current issue of concern.

– Gather information about the stakeholders and/or the various company representatives. Complete a central section in the box by starting with the “mission” section. The questions related to each section should help to guide you.

– Once the 10 sections (key activities, partners, natural resources, technical resources, energy resources, value proposition, users & contexts, next use, distribution) are complete, think about 4 aspects: revenues, costs, positive impacts and negative impacts.

– Your circular canvas is ready: you have succeeded in summarising the complexity of your business model.

Once completed, there are many ways to use the circular canvas. Here are several other exercises to facilitate cooperation and boost creativity:

– Make all the elements in one section disappear, in order to find alternatives and anticipate likely changes.

– By means of different choices in the white boxes, try to make all your negative impacts disappear.

– By starting once more with a negative impact, try to transform it into new revenues or into a cost reduction.


Do you think it is important to comprehend and internalise circular economy’s basic dynamics in your daily life in order to be able to think of a bigger project? Why, or why not?